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This website (privateproperty.co.za) gets the user involved by
not only giving them a number of options to choose from but also allowing users to create their own profiles and place their
property listings on the website itself. After listings are added, they can be edited or removed at any time by the individuals
who initially enlisted their piece of properties. In the case of buying property, all a visitor fundamentally needs to do when
interested in purchasing real estate is to register as a buyer, select the area, the type of property, and the price range.
Hereafter, Private Property Listings will deliver free updates
via sms and email of new listings matching the specified criteria. Visitors can also carry out searches with the facilities
provided on the website for this purpose. As a matter of fact, these search facilities really dominate as
Private Property Listings aims to give customers exactly what
it is that they are looking for.
The graphics of the site are a combination
of static and dynamic images; most of which are clickable.
These images are displayed on a crisp white background.
There are therefore no additions which can ultimately
distract a visitor from the general objectified purpose
of the website. The use of colour red for the main text
headings is a strategic choice as they are thus highlighted
as the important sections of the website. The red headings
grab the visitor's attention by letting them know what
is essentially important and what in fact the website
is fundamentally about. Navigation through this website
is therefore easy and user-friendly.
Privateproperty.co.za also makes provision for advertising space for companies
which are similar to its own and are needing help to
promote their own websites. Those companies already
advertising on this website includes the likes of DialDirect,
Telkom and One Life Direct.
What Intoweb can suggest for the improvement
of this website is taken with regard to the overwhelming
presence of moving images, which has the capability
to irritate visitors after they spend a particular amount
of time on the website. Something which can be done
to reduce this possible visitor annoyance is to get
the movement of the animated images synchronized, or
have the movements stop after a specified duration of
time has passed.
Additional services on this website
include a bond calculator, property transfer tracker,
and career opportunities. Through the possession and
display of success stories a testament is provided to
visitors concerning the top quality and effectiveness
of the services which this real estate agency provides
through their well-structured and polished website.
Furthermore, providing news on properties to visitors
also makes a prominent contribution to the high standard
already established.
The Private
Property Listings website (privateproperty.co.za) is currently ranked on
Google as being one of the top 10 websites in South
Africa and it can therefore be described as one of the
busiest; also being listed on the pay-per-click side
of Google. Offering the largest private sale web portal
in South Africa there can be no doubt as to why this
real estate company is a strong competitor the industry.
If you want the same analysis on your company's web site feel free to submit your details below.
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