OUTsurance WEBSITE ANALYSIS
If you haven't joined OUTsurance as yet, you may change your mind very quickly when you hear what they have to say. Few realised the incredible impact there would be on the insurance industry when OUTsurance started 7 years ago, announcing that they would be paying out OUTbonuses. It also had a positive affect on every individual who decided to take out OUTsurance insurance. After only 4 years, OUTsurance was the only insurer to have had their first payout of an amazing R100 million.
The OUTsurance web site is extremely user friendly allowing the user to obtain broker and obligation-free online quotes. With OUTsurance South Africa you get your insurance direct and you will always get something out!
Navigation
The OUTsurance web site (outsurance.co.za) content is transparent in that the menu structure is self explanatory and guides the user to where he/she wants to be without any unexpected detours. The user feels in control at all times, because the menu and subsequent drop- down menus are logically designed. The look and feel of the site is completely consistent with the OUTsurance brand as well as the existing advertising strategy. The purple, green and white colour scheme is crisp and assists the user to clearly locate the information required. For instance, the contact details are displayed on the right-hand side of every single page of the OUTsurance web site.
For the Future
All OUTsurance clients want their bucks back bonuses, who wouldn't? Imagine if you could search the OUTsurance web site and find out just what your outbonus status is. Intoweb Design suggests a “Bucks Back” search to assist users in finding out when their outbonus is due.
Functionality
Not having all the answers, 9 out of 10 times potential or existing clients will visit a web site in order to obtain information. Therefore a FAQ link present on every web page is very useful and ensures a much more effective web site experience. OUTsurance conducted market research to compile a list of frequently asked questions relating to insurance. This makes for a far more streamlined communication process of answering many questions even before a customer contacts an OUTsurance personnel member. The web site (outsurance.co.za) also saves the customer the trouble and cost of phoning OUTsurance by allowing the user to complete and submit a form, which in turn, because of OUTsurance's excellent service, contacts you in record time. OUTsurance values their customer’s opinions and therefore allows the customer to voice themselves via an online form. It is also an ideal way to gather success stories regarding OUTsurance.
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